Product Redesign

The goal of this redesign is to enhance user experience, improve functionality, and create a visually appealing interface that caters to both Shippers and Logistic Service Providers(LSP).

PRODUCT DESIGN
UX RESEARCH
USER SURVEYS

Background

The existing Tracking Management System suffered from usability issues, unresponsiveness, and inconsistent design. The central challenge revolved around transforming the app to ensure accessibility for its users, striking a delicate balance between streamlining the user experience and preserving an intuitive interface.

Objective

The redesign is focused on creating a best in class ‘Know Before You Go’ experience, that will eliminate some existing shortcomings, act as a continuum for our existing clients, while laying the foundation for a more personalized and actionable experience.

More designs throughout the process