Endless Designs
Website Design
Endless Designs, an established customer of VDB, expressed the desire to redesign their website before the JCK show. Essentially, they wanted something lighter, brighter, with an earthy/pastel color palette, avoiding heaviness while effectively emphasizing their key points.
Wireframing
Responsive Designing
Rapid Prototyping
Communication
Team : 1 Designer, 1 HTML developer, 1 PM, 2 CSMs
My Role : Wireframe, Hi-Fi Design, Prototype and Hand off
Duration : 02 weeks
Platform : Web, Mobile, Ipad
Tools : Figma, Invision
Overview : The website redesign project for Endless Designs exemplifies a meticulous blend of creativity, functionality, and strategic brand representation. As the lead designer, my primary objective was to modernize their online presence while ensuring alignment with their brand identity and business objectives.
Project Scope : The project commenced with an in-depth discovery phase, during which we conducted extensive interviews with key stakeholders at Endless Designs to gain insights into their vision, goals, and target audience. Armed with a deep understanding of their brand ethos and objectives, we proceeded to develop a comprehensive project plan that outlined the redesign process, milestones, and deliverables.
Project Goals :
Visual Refresh: Achieve a lighter, brighter look with an earthy/pastel color palette.
Design Focus: Avoid heaviness while effectively highlighting key features of their jewelry.
Pre-Event Launch: Ensure the site was ready and optimized for the JCK Show.
